Voi Jeans, founded in 1988 in Preston, Lancashire, is a British fashion brand established by the Bux brothers. Inspired by Italian fashion, the brand’s name “Voi” translates to “you” in Italian, reflecting its commitment to customer-centric designs. Initially focusing on denim, the company expanded to a comprehensive menswear collection including T-shirts, polos, accessories, and more by the mid-1990s.

Renowned for its innovative denim treatments and modern styles, Voi Jeans has become a staple in men’s fashion. Iconic products include the Voi Swirl Polo, known for its signature logo and contrasting design elements, and Voi’s Perry T-shirts, which feature trendy, comfortable patterns. Their Holster Belts and Industry Bags are also celebrated for blending practicality with style.

Over the decades, Voi Jeans has grown its presence globally, with notable retail collaborations including ASOS, Footasylum, and Urban Outfitters. It opened its flagship store in Preston in 2010, solidifying its regional roots while expanding its international footprint. The brand’s emphasis on accessible yet stylish designs ensures its continued appeal across diverse markets​.