Vince Camuto, launched in 2011, is an American lifestyle brand founded by fashion designer Vince Camuto, who previously co-founded Nine West. The fragrance division operates under Elizabeth Arden (now part of Revlon).

The brand’s debut fragrance, Vince Camuto for Women (2011), features notes of rum absolute, osmanthus nectar and leather, establishing the brand’s signature sophisticated yet accessible style. This initial success paved the way for a comprehensive fragrance collection.

Notable women’s fragrances include:
– Fiori (2013): A floral-fruity blend with pink grapefruit and iris
– Amore (2014): A romantic oriental-floral with casablanca lily
– Bella (2014): A fresh fruity-floral with nectarine and jasmine
– Capri (2015): A Mediterranean-inspired scent with peach and violet
– Ciao (2018): A bright citrus-floral with Italian mandarin
– Illuminare (2020): A modern floral with jasmine and bergamot

For men, key releases include:
– Homme (2012): A fresh woody-aromatic with leather notes
– Solare (2014): A citrus-aromatic blend with cardamom
– Terra (2016): A woody-spicy fragrance with lavender

The brand’s most successful and iconic fragrance remains the original Vince Camuto for Women, which has achieved widespread commercial success. Bella and Fiori have also emerged as bestsellers within the collection.

The fragrances are characterised by their accessible pricing, sophisticated bottle designs featuring the brand’s signature crest, and balanced compositions that appeal to a broad audience. Most scents are created in collaboration with perfumers from Givaudan.

While primarily known for fragrances in the beauty sector, Vince Camuto also produces bath and body products that complement their fragrance lines. The brand maintains a consistent aesthetic across its beauty offerings, emphasising modern elegance and affordability.

All fragrances are positioned in the affordable luxury segment, making them accessible to a wide consumer base while maintaining a premium image.