Victoria’s Secret, established in 1977 by Roy Raymond, began as a lingerie retailer before expanding into fragrances, beauty and cosmetics in the late 1980s. The beauty division gained significant momentum in the 1990s with the launch of their signature body mists and lotions.

Their first major fragrance success came with Dream Angels Heavenly (2000), which remains one of their bestselling scents. This vanilla-oriental fragrance features white musk, sandalwood and vanilla notes, becoming a signature scent for the brand.

The Bombshell collection, launched in 2010, marked a turning point in their fragrance portfolio. The original Bombshell, a fruity-floral blend of purple passion fruit, Shangri-la peony and vanilla orchid, became their most successful fragrance launch. The collection has since expanded to include variations like Bombshell Intense, Bombshell Paradise and Bombshell Seduction.

Their body care line, particularly the Bare Vanilla and Pure Seduction collections, has achieved cult status. The brand’s signature body mists have become especially popular among younger consumers, known for their accessible price point and wide variety of scents.

Notable fragrances include Very Sexy (2002), Tease (2009), and Love (2017). The PINK sub-brand, targeting younger consumers, has also produced successful scents like Fresh & Clean and Warm & Cozy.

In cosmetics, their most successful products include the Bare Vanilla Shimmer Oil, the Velvet Matte Cream Lip Stain, and their range of flavoured lip glosses. The Beauty Rush line, though discontinued, was particularly popular in the 2000s.

The brand’s beauty offerings underwent a significant revamp in 2021, introducing the Bare Collection and updating their signature scent collections. Their current bestsellers include the Bombshell fragrance family, the Bare Vanilla collection, and their range of scented body lotions and mists.

Victoria’s Secret continues to dominate the mass-market fragrance sector, particularly in body mists and seasonal limited editions, maintaining strong appeal among their core demographic of young women aged 18-35.