Tous, the Spanish luxury jewellery and accessories brand, ventured into fragrances in 2002 through a partnership with Perfumes y Diseño. The brand’s signature motif – a teddy bear – features prominently in their perfume bottle designs and packaging.

Their debut fragrance, Tous Eau de Toilette (2002), established the brand’s presence in the fragrance market with its fresh floral-oriental composition. The scent features lily of the valley, musk and vanilla notes, packaged in a distinctive bear-shaped bottle that became a brand hallmark.

One of their most successful releases is Tous Touch (2004), a floral-woody fragrance that combines lotus flower, lily and white musk. The Touch line has since expanded to include several flankers and remains one of their bestselling collections.

Tous Gold (2008) marked a significant milestone, becoming their most luxurious offering with its oriental-floral composition featuring osmanthus, vanilla and white flowers. The golden bear-shaped bottle reflects the brand’s jewellery heritage.

Their most iconic release is arguably Tous in Heaven (2017), a fresh floral scent that captures the essence of the brand’s youthful, playful spirit. It has become particularly popular among younger consumers.

Other notable releases include Tous Love (2010), Tous L’Eau (2013), and Tous 1920 The Origin (2019), which pays homage to the brand’s founding year.

The brand has successfully maintained its jewellery DNA in its fragrance line, with bottles often incorporating metallic finishes and gem-like details. Their scents typically follow a feminine, accessible style with floral and oriental elements dominating the compositions.

Recent launches include Tous Gem Power (2020) and Tous I-Scent (2021), continuing their tradition of combining jewellery-inspired design with contemporary fragrances. The brand has established a significant presence in the affordable luxury segment, particularly strong in Spanish-speaking markets and across Europe.

Their fragrances are generally positioned in the mid-price range, making them accessible to a broader audience while maintaining a premium feel.