Terry de Gunzburg is a French beauty pioneer who founded her eponymous luxury cosmetics brand BY TERRY in 1998. Before launching her own line, she worked as Creative Director at Yves Saint Laurent Beauté for 15 years, where she created the iconic Touche Éclat highlighter pen.

After leaving YSL, Terry established her brand with a focus on hybrid makeup-skincare products featuring innovative textures and high-quality ingredients. The brand’s philosophy centres on light-enhancing formulations and skin-perfecting technology.

BY TERRY’s most iconic product is the Baume de Rose, launched in 2003. This cult-favourite lip balm contains essential rose wax, bio-ceramides, and vitamin E. The success led to an entire Baume de Rose collection including body cream, hand cream, and face cream.

Another bestseller is the Hyaluronic Hydra-Powder, a translucent setting powder infused with hyaluronic acid that sets makeup while hydrating the skin. The Ombre Blackstar cream eyeshadow sticks are also highly popular for their long-wearing, crease-proof formula.

In 2012, Terry ventured into fine fragrances with her Haute Parfumerie collection. Notable fragrances include Rose Infernale, a dark rose-oud combination, and Fruit Défendu, a sensual fruity-floral scent.

The brand’s complexion products are particularly celebrated, especially the Light-Expert Click Brush foundation and the Hyaluronic Hydra-Foundation. The Cellularose range, incorporating rose cells and white rose native cells, has become a skincare favourite.

Recent successful launches include the Hyaluronic Global Face Cream and the CC Serum, which combines skincare benefits with colour-correcting properties.

BY TERRY maintains its position as a luxury beauty brand with a strong presence in high-end department stores and specialist beauty retailers. The brand continues to focus on innovative formulations that bridge makeup and skincare, with rose ingredients remaining a signature element across many products. All products are developed and manufactured in France, maintaining strict quality control and luxury positioning.