Sunkissed is a British beauty and tanning brand that has established itself as a popular, affordable option in the self-tanning and beauty market. Founded in the early 2000s, the brand quickly gained recognition for providing accessible tanning products that offer a range of options for achieving a sun-kissed glow without exposure to harmful UV rays.

The brand specialises in self-tanning products, including mousses, sprays, gradual tanning lotions, and instant bronzing products. Sunkissed has been particularly successful in creating budget-friendly alternatives to more expensive tanning brands, making professional-looking tans accessible to a wider consumer base.

Their most iconic product is the Instant Tan Wash Off range, which allows users to achieve a quick, temporary bronze effect that can be easily removed. This product became particularly popular among consumers seeking a quick solution for special occasions or events.

The Self Tan Medium mousse represents another significant product in their lineup, offering a natural-looking tan that develops over several hours. This product has been praised for its ease of application and natural colour payoff, making it a favourite among at-home tanning enthusiasts.

Sunkissed has also developed ranges targeting specific consumer needs, including products for sensitive skin and those designed for gradual, buildable colour. The Gradual Tan line allows users to slowly develop their tan, providing a more natural and controlled tanning experience.

The brand has been particularly successful in the UK market, being widely available in major retailers like Superdrug and Boots. Their affordable pricing strategy has made them a go-to brand for budget-conscious consumers seeking quality tanning products.

Beyond tanning products, Sunkissed has expanded into broader beauty categories, including makeup and skincare items that complement their tanning range. This approach has allowed the brand to offer a more comprehensive beauty solution to their customers.

Sunkissed continues to adapt to changing beauty trends, introducing vegan and cruelty-free options and staying responsive to consumer demands for more ethical and inclusive beauty products. The brand represents an accessible approach to beauty that focuses on providing affordable, effective solutions for achieving a sun-kissed glow.