Sol de Janeiro is a vibrant Brazilian-inspired beauty and body care brand founded in 2015 by Heela Yang and Marc Capra, with a mission to celebrate body positivity, Brazilian beauty traditions, and create joyful, inclusive skincare experiences.

The brand gained international recognition for its playful approach to body care, drawing inspiration from Brazilian beach culture and the country’s diverse beauty traditions. Sol de Janeiro quickly became known for its unique fragrances, effective formulations, and colourful, energetic branding that challenges traditional beauty standards.

Their most iconic product is undoubtedly the Brazilian Crush Cheirosa ’62 Bom Dia Body Fragrance, which became a viral sensation on social media platforms. This fragrance, with its warm, sweet notes of pistachio and salted caramel, has become a cult favourite, embodying the brand’s signature scent profile.

The Brazilian Bum Bum Cream represents another landmark product that catapulted the brand to international success. This body cream, featuring guaraná extract and a whipped, fast-absorbing texture, promises to hydrate and visually improve skin texture. Its distinctive bronze packaging and unique fragrance made it a bestseller across global markets.

Cheirosa fragrance collection has been particularly innovative, with multiple numbered scents that each tell a different olfactory story. Cheirosa ’40 and Cheirosa ’71 have expanded the brand’s fragrance universe, offering consumers diverse scent experiences.

The brand has been notable for its inclusive marketing, featuring diverse body types and celebrating body positivity. Sol de Janeiro consistently emphasises self-love and confidence in its messaging, distinguishing itself from more traditional beauty brands.

Beyond body care, the brand has expanded into hair care with the Brazilian Joia line, offering products that reflect the same playful, effective approach as their body care range. These products focus on hydration and protection for various hair types.

Sol de Janeiro has successfully positioned itself as more than just a beauty brand, creating a lifestyle concept that celebrates Brazilian culture, joy, and self-expression. Available in major retailers worldwide, including Sephora and Cult Beauty, the brand continues to grow and innovate in the global beauty market.