Perfumer’s Choice is a British fragrance company established in the 1980s, specialising in creating affordable interpretations of popular designer fragrances. The brand operates primarily in the mass market sector, offering their products through high street retailers and discount stores.

Their business model focuses on producing “inspired by” fragrances that capture the essence of well-known designer scents at a fraction of the cost. Their most successful line is the Designer Collection, which features fragrances clearly marketed as alternatives to popular designer perfumes.

Among their best-selling products is PC Black, inspired by Chanel’s Bleu de Chanel, which has gained popularity for its similar aromatic-woody composition. Similarly successful is PC Million, their interpretation of Paco Rabanne’s 1 Million, which has become one of their top-selling men’s fragrances.

The brand’s women’s range includes popular sellers such as PC La Vie, inspired by Lancôme’s La Vie Est Belle, and PC Flower, their take on Kenzo’s Flower. These fragrances have garnered a following among budget-conscious consumers seeking designer-style scents.

More recent successful launches include their Premium Collection, which features higher-quality ingredients and more sophisticated packaging while maintaining competitive price points. The collection includes PC Oud Royal and PC Black Orchid, inspired by popular niche fragrances.

Perfumer’s Choice maintains its position in the market through:

• Rapid response to fragrance trends
• Competitive pricing
• Wide distribution network
• Consistent quality standards
• Regular new product launches

The brand continues to expand its portfolio, particularly in the UK and European markets, where they have established a reputation for offering reasonable quality at accessible price points. While they face competition from other similar brands, they maintain their market share through regular new releases and competitive pricing strategies.