Monsoon, primarily known as a British fashion retailer established in 1973, entered the fragrance and beauty market in 2012 as part of their lifestyle brand expansion. The beauty line reflects the brand’s bohemian heritage and draws inspiration from their fashion collections’ signature patterns and exotic influences.

Their debut and most successful fragrance, simply named Monsoon, was launched in 2012. This oriental-floral scent features notes of citrus, rose, and vanilla, packaged in an art deco-inspired bottle adorned with the brand’s distinctive patterns. The fragrance captured the romantic, feminine aesthetic that Monsoon is known for in their clothing lines.

Following this success, they launched Rose Gold, which has become their bestselling fragrance. The scent combines rose, vanilla, and musk notes, presented in a rose gold bottle that proved particularly popular with younger customers. The accompanying body lotion and shower gel in the Rose Gold range have also performed well.

Another significant release was Eau de Monsoon, a lighter, more citrus-forward interpretation of their signature scent, which has found particular success during spring and summer seasons. Their Rose Mist body spray has become a popular entry-level product for younger consumers.

The brand expanded into home fragrance with their Living Collection, featuring candles and reed diffusers. The White Tea & Pomegranate scent has emerged as the standout product in this category, with its distinctive packaging featuring the brand’s signature prints.

Their beauty offerings also include bath and body products, with the Rose Gold Shimmer Body Lotion and Oriental Body Cream being particularly successful. These products often coordinate with their fashion collections, featuring matching prints and packaging designs.

Monsoon fragrances and beauty products are positioned in the affordable luxury market segment, making them accessible to their core fashion customers. The brand maintains its signature aesthetic through ornate, detailed packaging designs that often incorporate their recognisable prints and patterns from their clothing collections.

The beauty range is primarily distributed through their own stores, department stores, and online channels, often marketed alongside their fashion lines as part of a complete lifestyle offering.