Founded in 1977 by sisters Tish and Snooky Bellomo in the heart of New York City’s punk rock scene, Manic Panic revolutionised the beauty industry with its daring, high-voltage hair colours. As former members of the band Blondie, the sisters launched Manic Panic as a boutique specialising in rock ‘n’ roll-inspired beauty and fashion. What started as a small store in the East Village has grown into a global phenomenon, renowned for its bold, vibrant hair dyes that cater to the rebellious and free-spirited.

Manic Panic was one of the first beauty brands to offer bright, unconventional hair colours, and it quickly became a cult favourite among punk, goth, and alternative communities. The brand’s signature product, the Classic High Voltage™ Hair Colour, is a semi-permanent dye available in a wide spectrum of neon, pastel, and jewel tones, including the famous Electric Lizard, Cotton Candy Pink, and Vampire Red. Loved for its vivid hues, ease of use, and commitment to cruelty-free and vegan formulas, Manic Panic empowers users to express their individuality through bold hair transformations.

Following the success of the Classic High Voltage™ range, the brand expanded its offerings with the Amplified™ Hair Colour line, designed to last 30% longer, providing even more intensity and longevity. Additionally, Manic Panic has introduced temporary hair dyes, glitter gels, and styling products that allow users to customise their looks without commitment.

Beyond hair colour, Manic Panic has extended its range to include cosmetics and hair care products, all adhering to the same vegan and cruelty-free ethos. The Manic Panic Flash Lightning Bleach Kit is a popular pre-lightening solution, essential for achieving the bright, vibrant colours the brand is known for.

Through its dedication to self-expression, creativity, and ethical practices, Manic Panic has remained a beloved brand for over four decades, offering a rainbow of possibilities to those who dare to be different. Whether you’re seeking a temporary change or a full-colour revolution, Manic Panic delivers high-quality, high-impact products that inspire bold transformations.