KVD Vegan Beauty is a cruelty-free and vegan beauty brand that was originally launched as Kat Von D Beauty in 2008 by tattoo artist and entrepreneur Kat Von D. The brand was created with the mission to offer high-performance, bold, and edgy makeup products that cater to those seeking artistic expression through their beauty routines. In 2020, the brand underwent a rebrand and became KVD Vegan Beauty, shifting its focus to being entirely vegan and cruelty-free, while retaining the bold, rebellious spirit that it was originally known for.

The brand is famous for its high-pigment, long-lasting formulas, and iconic product lines. One of its most well-known products is the KVD Vegan Beauty Tattoo Liner, a waterproof liquid eyeliner that has become a cult favourite for its precise application and intense colour payoff. It’s widely praised for its ability to stay put throughout the day without smudging, making it a staple for those seeking a bold, defined look.

Another bestselling product is the KVD Vegan Beauty Lock-It Foundation, known for its full coverage and flawless finish. This foundation is designed to last all day, providing a matte look while still being lightweight and breathable. The Lock-It Concealer Crème is also a fan-favourite, offering full coverage to hide imperfections and brightening the under-eye area.

The KVD Vegan Beauty Everlasting Liquid Lipstick is another standout product. With a vast range of shades, this liquid lipstick is known for its intense colour, comfortable wear, and impressive longevity. It has become a go-to for those who want bold, matte lips that stay in place all day without drying out.

In line with its commitment to being cruelty-free, KVD Vegan Beauty offers products that are free of animal-derived ingredients, which appeals to a growing segment of consumers seeking ethical beauty alternatives. The brand also embraces inclusivity, with a wide shade range for different skin tones, ensuring that everyone can find products that suit their needs.

With its bold aesthetic, commitment to cruelty-free and vegan formulas, and high-quality makeup offerings, KVD Vegan Beauty has built a loyal following and continues to be a prominent player in the beauty industry. The rebrand to KVD Vegan Beauty solidified the brand’s position as a leader in ethical, high-performance makeup.