Krizia is an Italian luxury fashion brand founded in 1954 by designer Mariuccia Mandelli in Milan. The brand’s name, Krizia, was inspired by a Greek philosopher, symbolising the fusion of sophisticated Italian elegance with modern, innovative design. Known for its bold, avant-garde approach to fashion, Krizia quickly rose to prominence in the 1960s and 1970s, becoming one of Italy’s most respected names in high-end fashion. The brand’s distinct style combined sharp tailoring with fluid, feminine silhouettes, and it was known for creating clothing that was both elegant and unconventional.

While Krizia started as a womenswear label, the brand expanded into various categories, including accessories, eyewear, and fragrances. The brand’s perfume line was launched in the 1980s, cementing its status as a lifestyle brand that appealed to those seeking luxurious yet distinct products.

The most iconic fragrance from Krizia is Krizia Uomo, launched in 1984. This bold, woody, and spicy fragrance quickly gained a loyal following and remains one of the brand’s bestsellers. It is known for its rich composition of notes such as bergamot, lavender, and patchouli, creating a distinctive scent profile that balances warmth and freshness.

Another standout fragrance is Krizia for Women, released in 1987. This floral, oriental fragrance features notes of jasmine, ylang-ylang, and sandalwood, offering a sensual, sophisticated scent that aligns with the brand’s high-fashion sensibility. Both fragrances encapsulate the brand’s refined aesthetic and luxury appeal, known for creating scents that were timeless yet innovative.

Despite its early success, Krizia faced financial difficulties in the 2000s, and the brand’s direction shifted several times. Today, while no longer a dominant force in fashion, Krizia continues to be recognised for its legacy in Italian design and its contributions to the fashion and fragrance industries.

Overall, Krizia remains an emblem of Italian elegance, combining tradition with innovation, and offering luxury products that reflect both timeless craftsmanship and modernity.