Initio Parfums Prives is a luxury fragrance brand that was founded in 2015 by Benoit Vermeulen and is known for its bold and opulent scents. Based in France, the brand quickly established itself as a niche perfume house, creating perfumes that push the boundaries of olfactory experiences. Initio Parfums Prives blends the art of perfumery with a touch of alchemy, offering a distinctive, high-end collection that caters to those who appreciate sophisticated, complex, and often daring fragrances.

The brand takes a unique approach to fragrance creation, focusing on the use of powerful ingredients such as musks, oud, and rare florals. The name “Initio” comes from the Latin word for “beginning,” reflecting the brand’s philosophy of offering an elevated, transformative experience with each scent.

One of Initio’s most iconic and bestselling fragrances is Musk Therapy, a beautifully layered, soothing blend of musk, white florals, and citrus. It’s known for its soft yet lingering scent, making it a standout in the world of musky perfumes. Another popular fragrance is Psychedelic Love, a captivating blend of floral and oriental notes that evokes an intense and hypnotic feeling, thanks to its combination of jasmine, rose, and vanilla.

Initio Parfums Prives is also celebrated for its Oud for Greatness, a rich, intoxicating fragrance that combines oud with spices and a touch of lavender, creating a luxurious and refined scent that appeals to both men and women. This fragrance, in particular, has become synonymous with power and elegance, making it a favourite for those who appreciate deep, complex scents.

The brand’s signature Prive collection offers exclusive, high-concentration perfumes that are designed to last for hours, with many of the compositions drawing on the brand’s signature use of musks and rich, oriental-inspired accords. Each fragrance is carefully crafted with premium ingredients and a strong emphasis on creating long-lasting, impactful scents.

Today, Initio Parfums Prives continues to create unique and luxurious fragrances that are celebrated for their complexity, longevity, and the emotional responses they evoke. The brand has become a go-to for fragrance connoisseurs seeking unique, high-quality perfumes that make a statement.