Iceberg is a renowned Italian fashion and lifestyle brand founded in 1974 by the late Guglielmo “Willy” Boglioli and designer Giovanni Gerolamo in the fashion-forward city of Milan. Initially established as a luxury knitwear brand, Iceberg quickly evolved into a broader fashion house, offering a range of menswear, womenswear, and accessories. The brand’s distinctive aesthetic combines the sophistication of Italian tailoring with a youthful, casual vibe, making it a go-to name for those seeking high-quality, contemporary, and often eclectic fashion.

One of the key factors behind Iceberg‘s success is its ability to merge classic tailoring with avant-garde elements, offering both luxury and versatility. Throughout the years, the brand has been recognized for its use of bold, graphic prints, sporty influences, and high-end materials. Over time, Iceberg expanded into other areas of fashion and design, including outerwear, footwear, and fragrances, all while retaining its youthful, energetic approach.

The brand entered the fragrance market in the late 1980s, and its perfumes have become iconic for their innovative compositions and sophisticated appeal. One of its most famous and successful fragrances is Iceberg for Women, launched in 1989. This fragrance is a fresh, floral aldehyde with notes of jasmine, ylang-ylang, rose, and citrus. It’s a refined scent, capturing the cool elegance of Iceberg‘s fashion collections. Over the years, Iceberg for Women has become a staple in the world of luxury perfumes, known for its clean, crisp, and timeless fragrance.

For men, Iceberg introduced Iceberg Homme in 1992, a fragrance that combines aromatic and woody notes with a subtle hint of floral undertones. With top notes of lavender, mandarin, and citrus, it evolves into a heart of sage and cinnamon, while the base features earthy patchouli and sandalwood. This scent remains a popular choice for those who appreciate classic, sophisticated fragrances with a contemporary edge.

In addition to these signature scents, Iceberg has released other fragrances like Iceberg Twice and Iceberg White, both offering fresh, modern takes on the original perfume styles. Iceberg Twice, launched in 2006, is particularly known for its fresh, citrus-forward composition, while Iceberg White offers a lighter, floral experience with a blend of bergamot, jasmine, and cedar.

Today, Iceberg continues to be a well-respected name in fashion and fragrance, with an enduring legacy in the luxury market. The brand’s fragrances, in particular, remain popular among those seeking distinctive, high-quality scents that balance freshness with a touch of elegance. Whether through its cutting-edge fashion collections or timeless perfumes, Iceberg stands as a symbol of Italian craftsmanship and innovation.