Giorgio Beverly Hills is an iconic American fragrance and fashion brand founded in 1961 by Giorgio and Beverly Gernreich in Los Angeles. The brand quickly became synonymous with luxury, glamour, and Hollywood allure, reflecting the spirit of its location and the glamorous lifestyle of its time. Giorgio Beverly Hills started with a high-end boutique, renowned for its bold, contemporary designs that embodied the lavish, vibrant essence of California. However, it was the launch of the brand’s first fragrance in 1981 that truly cemented its place in perfume history.

The Giorgio Beverly Hills Eau de Parfum is one of the brand’s most iconic and enduring scents. Created by perfumer Claude Dir in 1981, this fragrance is a rich, opulent floral scent, known for its powerful and heady notes. It blends notes of jasmine, rose, orange blossom, and ylang-ylang with a warm, woody base of sandalwood, amber, and patchouli. This bold, glamorous perfume, often described as a “statement scent,” captures the luxurious essence of the Beverly Hills lifestyle and was immediately embraced by those seeking a sophisticated, long-lasting fragrance. Its popularity skyrocketed in the 1980s, and it remains a classic today, cherished by fans of vintage-style perfumes.

In addition to the signature fragrance, Giorgio Beverly Hills also released several other perfumes that gained popularity over the years, such as Red (introduced in 1989) and Giorgio Beverly Hills Giorgio. Red, with its warmer, spicier notes of mandarin, bergamot, and gardenia, was designed to be a more sensual, sultry variation on the original fragrance, while Giorgio Beverly Hills Giorgio (released in 2000) continued the brand’s tradition of bold, floral compositions with a fresh twist.

While Giorgio Beverly Hills fragrances became particularly famous in the 1980s and 1990s, the brand has managed to retain a sense of luxury and exclusivity through its carefully crafted perfumes. The brand’s fragrances are often associated with vintage glamour and are favoured by those who appreciate strong, assertive floral scents with a touch of decadence.

Today, Giorgio Beverly Hills continues to be recognised as a symbol of Hollywood glamour and is celebrated for its classic, bold fragrances. The brand’s legacy lives on in its elegant and timeless perfumes, beloved by those who seek a scent that exudes sophistication, luxury, and a distinct touch of vintage allure.