Fenty Beauty was founded in September 2017 by singer, actress, and entrepreneur Rihanna. The brand was created with a clear vision: to revolutionise the beauty industry by offering products that cater to all skin tones, with a focus on inclusivity and diversity. Rihanna’s personal experience with limited foundation shades for darker skin tones inspired her to create a beauty line that would challenge the industry’s traditional standards. From the moment Fenty Beauty launched, it was praised for its innovative approach and was celebrated as a groundbreaking moment in the cosmetics world.

One of the brand’s defining products is the Pro Filt’r Soft Matte Longwear Foundation, which debuted with an impressive 40 shades (now expanded to over 50), making it one of the most inclusive foundation lines available. The foundation is known for its buildable coverage, long-lasting wear, and natural matte finish, making it a staple for all skin types. This product was particularly praised for its ability to cater to a wide spectrum of undertones, providing a perfect match for both light and deep skin tones.

Another standout product is the Killawatt Freestyle Highlighter, which offers a range of highlighters with stunning pigment payoff. Available in both matte and shimmer formulas, Killawatt has become a cult favourite for its ability to add a radiant, buildable glow to the skin. Shades like Trophy Wife, a vibrant gold, and Hustla Baby, a soft champagne, have gained iconic status, becoming synonymous with Fenty Beauty’s bold, radiant aesthetic.

Fenty Beauty’s Gloss Bomb Universal Lip Luminizer has also become a fan favourite, known for its universally flattering nude-pink shade and non-sticky, high-shine formula. The gloss’s simple yet elegant design and comfortable wear have made it a must-have for many beauty enthusiasts.

Beyond these bestsellers, Fenty Beauty has expanded its product offerings to include lipsticks, concealers, setting powders, and contour sticks, all designed with the same level of inclusivity and high performance. The Fenty Skin line, launched in 2020, further solidified Rihanna’s impact on the beauty world, offering skincare products that cater to a variety of skin types and concerns, with a focus on simplicity and effectiveness.

Fenty Beauty’s success has changed the beauty landscape, shifting the focus towards diversity and accessibility. Rihanna’s commitment to creating products for everyone, regardless of age, gender, or skin tone, has made the brand not only a commercial success but also an empowering force within the beauty industry. With high-quality products and a strong ethos of inclusivity, Fenty Beauty continues to challenge industry norms and inspire beauty lovers around the world.