Essie was founded in 1981 by Essie Weingarten, who began by selling her first line of nail polish in New York salons. Her aim was to create a high-quality, wide-ranging selection of shades that would appeal to women everywhere. The brand quickly gained popularity, and over the years, Essie has grown into one of the most beloved names in the world of nail care, particularly known for its extensive range of vibrant nail polishes.

The brand’s success is rooted in its focus on quality, style, and innovation. Essie is known for offering a wide variety of colours, from classic reds to trendy pastels, deep blues, and bold metallics, ensuring there is a shade for every occasion and personal preference. In addition to its rich colour offerings, Essie is celebrated for its smooth, long-lasting formulas that provide a professional, salon-quality finish.

One of the brand’s most iconic shades is Ballet Slippers, a soft, sheer pink that has become a classic in the beauty industry and is a favourite among brides, celebrities, and beauty enthusiasts. This pale pink is often considered a timeless and elegant shade, and it has been worn by high-profile figures, including members of the British royal family. Another beloved shade is Mint Candy Apple, a cool, pastel mint green that has gained a cult following for its fresh, playful vibe. Essie has also created a wide range of seasonal collections, introducing new colours that reflect the latest trends in fashion and beauty.

Essie‘s nail polishes are known for their glossy, chip-resistant finish, and many of the brand’s formulas include added benefits, such as strengtheners and long-wear properties. The brand offers a variety of collections designed for different needs, including the Essie Gel Couture line, which promises a gel-like finish without the need for UV light, and Essie Treat Love & Colour, a collection focused on nail care that also provides a tint of colour.

Beyond nail polish, Essie also offers other nail care products, such as base coats, top coats, and cuticle oils, which help maintain healthy nails while achieving a polished look. These products work together to create a complete nail care regimen, making Essie a one-stop shop for at-home manicures and pedicures.

The brand’s signature wide-bristle brush is another factor that contributes to its popularity. Designed to provide an even, streak-free application, the brush ensures a smooth and professional-looking finish with every coat.

Today, Essie is a global brand available in over 100 countries, and its products are widely used in professional salons and homes around the world. The brand’s commitment to offering high-quality products, beautiful colours, and innovative formulations has made Essie a trusted name in the beauty industry. Whether you’re looking for a timeless classic or the latest seasonal trend, Essie continues to be a go-to choice for those seeking a flawless, long-lasting manicure.