Aveda is a professional beauty and wellness brand founded by Horst Rechelbacher in 1978. Originally based in Minnesota, the company draws on ancient Ayurvedic healing traditions and botanical ingredients, with a commitment to environmental sustainability. Rechelbacher’s aim was to create a beauty line that fused the benefits of nature and science. Aveda’s name is derived from Ayurveda, the Indian philosophy of health that uses plant-based products for well-being.

Aveda pioneered the use of natural ingredients in hair care, becoming the first company to use 100% wind-powered production. Known for its ethical sourcing, eco-friendly practices, and commitment to cruelty-free testing, Aveda quickly garnered a loyal customer base. In 1997, the brand was acquired by Estée Lauder, allowing it to expand globally while maintaining its environmentally conscious roots.

Some of Aveda’s most iconic products include the Shampure shampoo, celebrated for its calming aroma and gentle formula, Damage Remedy Daily Hair Repair, and Botanical Kinetics skincare line. The brand’s Stress-Fix line, featuring essential oils, is a fan favorite for its soothing qualities. Another major product is the Aveda Invati Advanced line, a set designed to help reduce hair thinning and encourage scalp health.

Aveda continues to be a leader in both luxury and environmentally friendly beauty, emphasizing holistic wellness and an ongoing commitment to sustainability, with products that are 100% vegan and cruelty-free.